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"Baby Einstein" grows into preschool
Since the VCR became a household staple in the 1980s, parents have been using videos to entertain kids and keep them occupied. But now that DVD has taken over the genre, kids' videos have evolved into educational tools with a growing number of new interactive elements that video cassettes couldn't offer.
"Baby Einstein," a pioneer in educational videos for infants, branched into the preschool area this fall with the DVD debut of Disney's "Little Einsteins" franchise. "Our HUGE Adventure" arrived in stores in August as a lead-in for its new "Little Einsteins" TV series that premiered in early October on the Disney Channel.
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"There are a lot of Baby Einstein parents who have been looking for something for their preschoolers and that's what "Little Einsteins" is all about," said Rashmi Turner, vp of marketing, communications and educational production for "Baby Einstein."
The series features animated characters in the real world to educate kids and uses classic music and songs to carry story lines. "Every other character on the show speaks in musical terms and the songs are used as an emotional cue," said Turner. The company plans to release its first compilation of the "Little Einsteins" TV series on DVD in spring 2006.
Publications International will enter the DVD sector in early 2006 when it launches its "Active Minds Interactive" DVD ine. The product line, designed for kids ages 3 to 8 and priced at $16.99, will include a book, a DVD and a small remote designed specifically for the DVD.
"A child will be able to use the DVD alone or use it while reading along with the book," said Chris Campbell, senior vp of marketing for Publications International. The DVD will feature a screen that corresponds with each page of the book and will ask questions about characters in the book and about the story.
Fisher-Price is using a similar approach with its new Read with Me DVD learning system. The unit, priced at $34.95, helps kids learn how to read through books beamed onto the TV screen through a DVD. New titles feature a wide array of classic characters ranging from Scooby-Doo to Curious George.
Companies such as Sony Wonder are targeting a younger audience with its "eebee's adventures," a new DVD series designed for infants it created through a partnership with Every baby company inc. The titles feature real babies and parents interacting with a baby-like puppet named eebee, which takes them on 10-minute adventures that explore everyday items and encourages infants to "discover new ideas about themselves and the people and things around them." |
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